In 2024, Bajaj Auto marked a significant milestone by entering the Yemeni market through a strategic partnership with the Bajaber Group. This collaboration combined Bajaj’s expertise in manufacturing reliable and cost-effective vehicles with the Bajaber Group’s strong local presence and deep understanding of the Yemeni market. The partnership aimed to enhance mobility solutions across the country by introducing Bajaj’s range of two-wheelers and three-wheelers, with a focus on affordability, efficiency, and durability. This move signaled a commitment to supporting economic development and job creation in Yemen, while expanding Bajaj's international reach.